In this Q&A, Mark Ellis, chief commercial officer, Venchi U.S., discusses the chocolatier's storied history, its new product innovations, and how the company keeps Italian culture at the heart of its confections.
The CO-based chocolatier is reintroducing its tree-shaped chocolate bites for the holiday season, including two new flavors: Marzipan in Dark Chocolate and Peanut Butter in Milk Chocolate.
The chocolatier's products are now available at nearly 40 additional U.S. and Canadian airport locations, New York City’s Moynihan Train Hall, and resort casinos in Las Vegas, NV, and Atlantic City, NJ.
Kim Yansen will oversee sales strategy across the U.S. market and supporting growth across the company’s portfolio, which includes Airheads, Mentos, Trident, and Chupa Chups.
Genesee, which specializes in handmade and hand-poured fudge products, as well as its signature Animal Trackers candy bag, has been in business for eight years and now distributes to more than 2,000 retail outlets nationwide.
The company will introduce a range of new products across its confectionery portfolio in 2026, including offerings from M&M’s, Skittles, Snickers, Twix, Starburst, Life Savers, and 5 Gum.