Twix celebrates 'Hallowmas'
The Mars brand is releasing a limited-edition pack of seasonal confections.
Twix, a Mars brand, has launched limited-edition Hallowmas packs for the 2025 holiday season. The release includes Twix Ghoulish Green Fun Size and the new Twix Snowman, available while supplies last.
The Hallowmas pack is available at twix.com/hallowmas beginning Oct. 22, with a restock scheduled for Oct. 29. Product details include:
- Twix Ghoulish Green Fun Size: Features a green cookie center in the classic Twix format.
- Twix Snowman: A seasonal, snowman-shaped bar introduced ahead of winter holidays.
Additionally, a two-night pop-up event will be held in Brooklyn, NY, on Oct. 31 and Nov. 1 at North 10th St & Union Ave from 4:00 PM to 11:00 PM ET. The first 100 attendees each night will receive a complimentary Twix Hallowmas pack.
Twix is also hosting the Candy & Cash Sweepstakes. One participant will receive $20,000 and a selection of Twix products. Entry requires commenting on Twix’s sweepstakes post and tagging another user. Additional entries can be submitted by sharing content on Instagram or TikTok using #TwixSweepstakes. Full terms are available at twix.com/hallowmas.
Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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