Hard Candies

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The brand's 20-year-old founder unveiled Sour Lollipops with Vitamin C, Sour Zaffi Taffy, and more at the conference.

Impact Confections is introducing its Warheads Atomic Fizz candy, combining the sour taste of Warheads Extreme Sour Hard Candy with a fizzy explosion in the center.

The Comet Crusher’s packaging keeps consumers engaged by offering up different names for the jawbreaker layer the consumer stops eating on, like “Space Cadet” and “Intergalactic Champion.”

We recently chatted with Chris Borges, non-chocolate category director, Perfetti Van Melle, about consumer trends and behaviors in the hard candy category.

Each candy is made with YumEarth’s signature focus on high-quality, simple ingredients. 

Consumers can experience the ultimate sour candy challenge with IT’SUGAR’s exclusive collaboration inspired by Joely Live’s hit YouTube series, "Pucker Up."

Both treats are crafted to be free from the top 9 allergens, are made with certified organic, non-GMO, vegan ingredients, and are completely free of artificial dyes.

This partnership marks the first time that signature Kona flavors will be available in confections.

Each pouch is filled with three lollipop flavors, including Cucumber Extravaganza, Tantalizing Tamarind, and Coconut.