Novelty Candies

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We recently spoke to a representative at CandyRific and Hilco about its novelty products and trends in the category.

CandyRific is collaborating with Marvel to introduce Mini Candy Dispensers inspired by Team Spidey from the hit Disney Junior series, “Marvel’s Spidey and his Amazing Friends,” as well as Mini Backpacks inspired by Marvel’s Avengers.

Hitting shelves now around the world, the new L.O.L. Surprise! Loves Mini Sweets Haribo series will include an all-new collection of L.O.L. Surprise! tots, a Vending Machine series, a Haribo Goldbears Deluxe Pack, and more.

CandyRific is rolling out a line of Mini Backpacks, beginning in October, for Every Day, as well as Valentine’s Day and Easter 2024, in both licensed and non-licensed selections. 

CandyRific is introducing new Unicorn Light-Up Talker and Sweet Squad and Sports design options of its Mini Backpacks for Easter 2024.

As part of a licensing relationship with Girl Scouts of the USA (GSUSA), Hilco is featuring its Girl Scout Thin Mints Candy Canes, along with candy novelty items from KOOL-AID, a Kraft Heinz Company brand.

The brand announced its version of 'candy stix' with its new Clever Candy Straws.

18-year-old high school senior Alina Morse returns with her company to Sweets & Snacks Expo next week in Chicago.

Yowie Group will reveal GIANT YOWIE, a half-pound extra-large version of its signature “Smart Treat," and a naturally flavored and colored 3D lollipop in the shape of the Yowie characters.

TruffVels brings the creamy Velveeta drip to the world of chocolate.