Novelty Candies

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Consumers purchased more items in the category this year than in the previous 12-month period.

The sector is focusing on cleaner ingredients and more distinct offerings.

Ferrero’s Halloween countdown calendar returns with a storybook-inspired design and supports Children's Miracle Network Hospitals through $31 donations.

Parents and kids can collect their favorite Harry Potter characters in Kinder Joy eggs for a treat-and-toy experience.

The gummy technology and customizable candy formats aim to deliver next level interactive experiences.

We recently touched base with Ryan Nelson, president, IT'SUGAR, to chat about consumer trends and behaviors in the novelty candy space, as well as what new items the store has recently released.

Social media, especially TikTok, has been playing a crucial role in identifying and amplifying candy trends.

We recently talked to Impact Confections to discuss the new Warheads Atomic Fizz candy, a product that combines the sour taste of Warheads Extreme Sour Hard Candy with a fizzy explosion in the center.

CandyRific has teamed up with the Haribo brand and PAW Patrol for candy fans, sticker stampers, and light-up bracelets for the Easter holiday. 

The new chewy candy offers a multi-texture experience with three layers in every bite.