Fun Friday: Grillo's Pickles slides, Chomps Le Chick'en purse, Hershey's hometown hero
Big League Chew is expanding its licensing into apparel, costumes, and more.

Grillo's Pickles LTO pickle slides and pop-ups
For those who enjoy food-shaped shoes, Grillo’s Pickles has launched its Pickle Slides and its Grillo’s Pickles Bodega is heading to NYC this June as the brand’s pickle pop-up returns. The Bodega is open 11 am to 7 pm every day June 5–20, at 2 Rivington St., and include LTO bites and merch, including the Pickle Slides ($75). The pop-up also features a lineup of menu collaborations with NYC restaurants (Bucky's Burger, Alidoro, PopUp Bagels, Ray's Bar, Brown Bag Sandwich Co., and DM Dinners) and bars, as well as a pickle food tour around the Lower East Side with the chance to win special prizes. Consumers can also snap up a Pickle Card, and try the LTO at each restaurant included (eaters who hit up all six places can redeem gift cards for Grillo's merch).
Dunkin', Shipley, Lidl National Donut Day deals
Courtesy of Dunkin
This is your time to shine, lovers of doughnuts (and free things), and Dunkin' is starting things early: on June 1, it'll be featuring a free limited-edition tote bag with the purchase of a half-dozen or dozen doughnuts, while supplies last, as well as (on June 5) an expanded Dunkin' x Stoney Clover Lane collection featuring doughnut-inspired bags, pouches, and more, and free doughnuts with any beverage purchase. Additionally, Shipley Donuts is offering a free signature glazed doughnut with any purchase on June 5, and Rewards members who visit four days throughout June and make a $5 minimum purchase each time will receive a limited-edition Shipley-branded hat. Plus, Lidl US is giving myLidl rewards members one free doughnut from the in-store bakery, no purchase necessary (shoppers must redeem by clipping the coupon in the myLidl app and presenting it at checkout).
Chomps releases Le Chick'en LTO purse
Courtesy of Chomps
Chomps launched its chicken sticks back in March, and to celebrate, the brand is debuting Le Chic'ken, a limited-edition purse modeled after the rotisserie chicken container, priced at $2.79 and loaded with all three new flavors. It's a deliberate play to generate cultural buzz around a product expansion that positions Chomps firmly in the better-for-you chicken snack space, the brand says. Consumers can enter for a chance to win a Le Chic’ken bag, filled with all three of the company's new chicken stick flavors, on Chomps.com beginning on Tuesday, June 2 at 11 am ET (no purchase necessary).
Hershey celebrates hometown hero
Courtesy of Hershey Big League Chew expands licensing business
Courtesy of Big League Chew
Big League Chew announced new licensing partners ahead of the 2026 Licensing Expo in Las Vegas, unveiling an expanded portfolio of officially licensed products across sports equipment, headwear, nutrition, drinkware, trading cards, and more. The announcement reflects the brand’s continued growth beyond gum, bringing its characters, flavors, and the spirit of the game to new categories and a new generation of consumers. New partners include Core Nutritionals, Frost Buddy, Junk Ball, New Era, Pulse Trading Cards, and Wilson, while New Era will expand on its existing collection. This adds to a group of existing partners that include Ford Gum, Ryno Sports, Boston Scally, National Bobblehead Hall of Fame, Old World Christmas, and Rasta Imposta.
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