Fun Friday: Liquid I.V. highlights Ring Pop Cherry, Laffy Taffy goes bananas, Nutella Ice Cream launches nationwide
Big Boy offers $3K food truck party prize to one lucky graduate.
Liquid I.V. taps girl group Flo to promote Ring Pop flavor
Liquid I.V. and British R&B girl group Flo are starting summer early with their new campaign that celebrates every “Yes” moment, highlighting the brand’s Hydration Multiplier Sugar-Free Ring Pop Cherry, its first co-branded sugar-free flavor. Featuring Flo's upcoming track “Remedied,” the new ad spot emphasizes the importance of hydration for moments when you need it most, like getting back on the dance floor. The product is fueled with the nostalgic flavor of Ring Pop and powered by Liquid I.V.’s science-backed formula, Liv Hydrascience, which reportedly makes it the only sugar-free hydration product on the market clinically demonstrated to hydrate faster than water alone.
Laffy Taffy goes bananas for National Taffy Day
Courtesy of Laffy Taffy
Banana has recently taken over the F&B, beauty and fashion space (butter yellow is basically banana), but many nod to nostalgic candy brand Laffy Taffy as the original icon behind banana-core. Now, just in time for National Taffy Day (May 23), the brand is releasing a flavor heat map identifying the top two Laffy Taffy flavors that are most popular in each region. Spoiler alert? Banana is a consumer favorite, coming in as a top two flavor in California, Great Lakes, Northeast, Plains, South Central, Southeast, and West regions.
Nutella Ice Cream scoops up nationwide launch
Courtesy of Nutella
Ferrero's Nutella brand isn't just a pantry staple anymore—it's now in the freezer aisle. Nutella Ice Cream is now available at retailers nationwide, and it's the only ice cream made with real Nutella. The hazelnut-cocoa taste is now in a whole new format, including 14-fluid-ounce containers, and 3.04-fluid-ounce single-serve cones. The brand is also celebrating the launch with Freezer Fridays, a limited-time May giveaway where consumers can enter for a chance to win free Nutella Ice Cream by tagging a friend in the brand's giveaway post on social media. Entry requirements and rules can be found here.
Takis spotlights its most passionate consumers
Courtesy of Takis
Takis has officially launched its new “Most Intense Fans” campaign, spotlighting the passionate shoppers who go harder, louder, and more intensely than everyone else—and rewarding them with the chance to win $5,000. As part of the campaign, Takis has introduced limited-edition packaging featuring a scannable QR code that gives consumers the opportunity to enter for a chance to win a “Most Intense Fan” prize bundle or a $5,000 cash prize. Consumers can enter through June 30, with winners notified by July 15. The exclusive packaging is available now at retailers nationwide. To amplify the excitement, Takis is partnering with influencers across the U.S. to serve as “City Captains,” encouraging hometown pride and fueling friendly rivalries through fan voting and cross-city matchups.
Big Boy launches Graduation Giveaway
Courtesy of Big Boy
Graduation season is getting a major upgrade as Big Boy Restaurants launches its Big Boy Graduation Giveaway, giving one deserving student the chance to win a fully catered graduation celebration from the Big Boy Food Truck, valued at up to $3,000. Families, friends, teachers, and community members across Metro Detroit were invited to nominate a graduating student through an online submission form for the opportunity to surprise them with a Big Boy food truck experience at their graduation party. Nominations closed on May 15, and the winner will be announced on May 29. The effort is designed to celebrate local graduates while creating excitement around Big Boy’s expanding food truck presence throughout the region, the chain says.
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