Company: Tasty Baking, Philadelphia
Web site: www.Tastykake.com
Introduced: September 2007
Distribution: Pennsylvania, New Jersey, Delaware, Virginia, Ohio and Maryland; also available online
Suggested Retail: $3.79 per family pack

Product Snapshot: This limited-edition product is an extension of Tasty Baking’s well-known sponge cake line and will be sold while supplies last. As a philanthropic introduction, 10% of the proceeds from the sale of the Tastykake will be donated to www.BreastCancer.org, a Narbeth, Pa.-based online resource “dedicated to helping women and their loved ones make sense of the complex medical and personal information about breast cancer.”

Ingredients: Sugar, water, bleached enriched flour (wheat flour, niacin, reduced iron, thiamine, mononitrate [B1], riboflavin [B2], folic acid), eggs, corn syrup, partially hydrogenated vegetable shortening (soybean and/or cottonseed oils), high-fructose corn syrup, strawberry puree, concentrated apple juice, skim milk, leavening (sodium acid pyrophosphate, baking soda, monocalcium phosphate, calcium sulfate) tapioca flour, salt, isolated soy protein, mono and diglycerides, whey (milk), pectin, natural and artificial flavors, cornstarch, citric acid, soy lecithin, xanthan gum, butter, malic acid, FD&C red #40, propylene glycol monostearate, nutmeg, sorbic acid (to preserve freshness).