Supermarket Guru" Phil Lempert will moderate two panels, one consisting of some of the leading retailers in the United states and the second made up of actual baked goods shoppers, during the American Bakers Association's annual convention, which runs March 30-April 2, in Phoenix, Ariz.

Lempert will explore emerging trends and new product opportunities, as well as give examples of best-in-class bakeries.

Additionally during the convention, William Bennett, social conservative, radio host and author, will keynote the ABA PAC Dinner and discuss the 2008 election.

Meanwhile, Ret. Gen. John Abizaid, who led simultaneous international coalitions in Iraq, Afghanistan, the Horn of Africa and the Persian Gulf, will highlight the Allied Trades of the Baking Industry Breakfast.

For more information about the convention, visit www.AmericanBakers.org.