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Dip Your Diet in Chocolate ... Introducing New Skinny Dippers!

February 12, 2008
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OAKLAND, Calif., Feb. 12 /PRNewswire/ -- Dive in! The newest addition to The Skinny Cow(R) brand urges dieters everywhere to release their inhibitions and "dip" into new Skinny Dippers.

Weighing in at just 80 calories per pop, the perfectly-portioned chocolate-dipped ice cream snacks are available in rich vanilla, creamy caramel and refreshing mint flavors. Skinny Dippers contain no trans fats and only 3 grams of fat, making them a great option for guilt-free indulgence as a day-time snack, after-dinner delight or midnight rendezvous with your freezer.

This new treat joins an extensive portfolio of The Skinny Cow frozen snacks, including seven flavors of ice cream sandwiches, three ice cream cones and two ice cream bars catering to consumers' low fat needs. Unlike other "better for you" ice cream alternatives, The Skinny Cow frozen snacks don't skimp on flavor options and turn low fat ice cream skeptics into avid enthusiasts with such delicacies as the Mint Fudge Ice Cream Cone and the Chocolate Peanut Butter Ice Cream Sandwich.

"This new addition brings about another change in the tides to the overall 'better for you' ice cream category. With nearly one-third of Americans on a diet, The Skinny Cow brand is thrilled to offer another great-tasting, fun snack option for dieters," said Diane McIntyre, senior PR manager, Dreyer's Grand Ice Cream.

Fans of Skinny can register for her newsletter on her website, http://www.gettheskinny.com, which offers readers the chance to Get the Skinny(TM) on life, liberty and the pursuit of happiness, as it relates to ice cream, of course. Also, website visitors can download fun freebies, such as iron-ons for T-shirts featuring some of Skinny's favorite quips including: "Don't put rich and skinny on a pedestal. Put them in your freezer," and "All's well that ends with dessert."

New Skinny Dippers from The Skinny Cow brand will be available nationwide in April 2008 with a suggested retail price of $4.99. For additional product or nutritional information, visit http://www.gettheskinny.com.

All trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland.

SOURCE The Skinny Cow

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