Unconventional Thinking

By Dan Malovany
Floyd Snell lived in the fast lane. Prior to joining Charter
Baking Co., the veteran baker worked for some of the industry’s largest
companies, producing some of the nation’s top-selling premium variety breads.
When it came to baking at his previous employers, conventional thinking focused
on how to crank up production without noticeably compromising quality of the
end product, at least in the consumer’s mind.
“Everything you do in the conventional
world is done to accelerate the process,” Snell says, vice president of
operations for Charter Baking.
That mindset began to change after he
began working at the company’s Boulder, Colo., bakery, which produces Rudi’s
Organic baked goods. There, everything he knew about the conventional
baking seemed to get turned on his head. He quickly found out that the laws
that governed the bread-making process seemingly didn’t apply in the
art-of-baking world.
Were they certified crazy? No, just
certified organic.
Take batch sizes for instance. For
conventional breads, it’s not unusual to mix batches of dough to range anywhere
from 1,500 lb. to even 3,000 lb. For Rudi’s Organic bread,
batches never exceed 700 lb. and 450 lb. for buns and rolls.
“It’s an old-home, Old World methodology
of making things in small batches and controlling what you do and ensuring the
end-product is consistent,” Snell explains.
Or check out the sponge-and-dough process
for a conventional product versus that for Rudi’s Organic
sandwich and artisan breads. In the conventional world, sponges typically
ferment in a temperature-controlled room at around 80°F for three to four
hours. A batch of dough usually contains 70% to 80% sponge. To produce Rudi’s
bread, sponges ferment for up to 12 hours in a 58°F room. A batch of dough
contains no more than 15% sponge.
How can that be?
“It contributes a lot
to the flavor and texture of the products,” Snell notes. “I would have never
guessed you can have a sponge ferment for 10 to 12 hours without having to deal
with an old dough situation or having to adjust your mix time to try to
compensate for it.”
If the production goes down for 90 minutes
in a conventional sponge-and-dough bread bakery, bakers have to scramble to
tweak formulas as well as mixing times and temperatures to maintain the quality
of the products.
“Here, if you lose an hour of time, there
are no adjustments that have to be made,” Snell says. “Your bandwidth of
tolerance is very wide.”
Flexible Philosophy
The 63,000 sq. ft. is certified organic by
Quality Assurance International, has four different Kosher certifications and a
superior rating from the American Institute of Baking.
That’s not always easy when producing
organic products. Long fermentation and proofing times, Snell says, don’t lend
themselves to automation.
Fortunately, the bakery freezes products and
bakes to inventory, which provides both operational versatility and production
efficiencies. Baking to inventory allows the bakery to schedule long runs and
minimize changeovers.
Production runs on two, 10-hour shifts
four days a week. The longer runs help bakers produce more consistent products
because they aren’t stopping and starting up while the longer shift times
provide employees with a three-day weekend, more family time and saves fuel
costs driving to and from work, Snell says.
Organic white and whole-wheat flour are
stored in 70,000 lb. silos enclosed inside the plant. All other dry and liquid
ingredients come in 50-lb. bags and totes. Minor and micro ingredients,
including compressed yeast, are pre-scaled by hand per batch while bulk flour
is automatically metered into the spiral mixers. Sponges, stored in 150-lb.
containers, are added to the dough. In addition to providing flavor and
texture, the sponge along with a little vinegar also provides added shelf life.
Loaves of bread have seven-day retail code and are best up to 10 days. Buns
have a five-day code that’s best up to seven days.
The bread line has two makeup lines for
panned bread and artisan breads. A senior crew of bakers makes up artisan
breads every Thursday.
“Because they are unique in their design,
we have a schedule where we have them produced by the same people on the same
shift every week,” Snell says.
After mixing, the bowls receive final
floor time of 20 minutes to 1.5 hours, depending on the variety. Panned breads
are produced on a makeup line installed by Charter Baking since it acquired
Rudi’s three years ago. After passing through a four-pocket piston divider, the
pieces travel through a traditional cone rounder before receiving 15 minutes of
rest time.
After sheeting, moulding and depositing
into four-strap pans, the pieces are rolled into an 80-rack proofer for 2.5
hours.
The bakery has eight
rack ovens, five for bread and three for buns and rolls, and there is space to
add three more rack ovens, as needed. Bake times for bread typically range
around 26 to 27 minutes. Although Charter Baking has tunnel ovens in some of
its other bakeries, Snell says, the Boulder operation prefers the flexibility
that rack ovens provide. Currently, the bread line produces about 2,600 loaves an
hour.
Unconventional Packaging
After cooling for 1.5 hours, which lowers the loaves’ temperature
to about 100°F, the items are sliced and bagged and pass through metal
detection before they’re placed in baskets. The bakery has two packaging lines
for bread and one for buns and rolls.
Now here’s where the bakery goes unconventional again. Because it freezes products, which are thawed and placed on bread shelves by store employees, the bakery needs to take the packaged loaves out of the baskets and place them eight to a case, on average. To minimize labor, the bakery uses a robot with a basket unstacker to automatically unload the loaves and place them on a conveyor. An automatic case erector builds the cases, which are manually loaded with bread before being automatically sealed, then manually palletized and shrinkwrapped.
Figuring out how to robotically unload the
baskets took a little reverse engineering since normally robotics are used to
load - and not unload - baskets in the baking industry.
“That posed some unique challenges in
trying to get the right robotic arm that would function properly,” Snell says.
“We still have people putting the loaves in the case manually, but emptying the
baskets has been automated, which has really improved the efficiencies back
there.”
The pallets are
stored in the plant’s 20,000-sq.-ft. freezer, which holds 500 pallets or about
12 days of products. The bakery also uses offsite cold storage for products.
For quality control, Snell and his
supervisory staff hold daily scorings the day after each production run. In
addition to checking for flavor, color, texture, cell structure and other
attributes for the 95% organic products, the quality assurance department
checks moisture, pH and total titratable acidity (TTA). The products are scored
throughout their shelf life to monitor quality because the organic products
contain no mold inhibitors, shelf extenders, softeners or other preservatives.
“On the organic and natural side, you have
to control your processes more tightly than in the conventional bakers’ world,”
Snell notes. “You don’t have the ability to use many ingredients that are
available in the conventional world.”
Because chemical cleaners are not allowed
in certified-organic operations, the bakery for the most part uses vinegar for
cleaning. Daily swabbing is used to confirm sanitation procedures.
To further control the process and prevent
premature molding, the bakery filters air, even house air, down to the one
micron level. A lot traceability system provides additional food safety
features.
Although Snell and his staff of
supervisors search for new ways to improve productivity through automation,
there are some things they will never do.
“No matter whatever changes we maintain
from an efficiency standpoint or capital investment perspective, the
fermentation or the final proofing process will never be addressed as an
opportunity for improvement,” Snell says.
Life in the fast lane apparently is
overrated.
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