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BNP Media, based in Troy, Mich., is one of three major publishers that entered into agreements with IBIE as part of a cooperative effort to market the 2010 event. The other publishers are Penton Media and Sosland Publishing Co.
Media sponsorship agreements will consist of in-book and online promotional opportunities, support for targeted marketing activities and educational programming. Media sponsors will also work closely with IBIE to convey news and reports of show developments in print and electronic communications.
According to Rich Hoskins, president of Colborne Corp. and IBIE committee chair, “The media partnerships proved to be highly valuable in 2007, allowing IBIE to reach a broader audience and cost effectively expand the scope and frequency of its direct marketing campaign. Moving forward, the IBIE Committee hopes to build on the solid foundation that’s been established to promote the exciting new features slated for 2010.”
IBIE noted that it selected BNP Media based on its commitment to and reputation for delivering timely, relevant news to leaders in volume baking and snack food manufacturing.
Additionally, its diverse portfolio of media, including Snack Food & Wholesale Bakery, Refrigerated & Frozen Foods and Industria Alimenticia magazines, give IBIE access to new markets in related food industries both domestically and internationally.
“We know that the same professionals who rely on BNP Media for breaking news about new products, healthier formulations, governmental regulations, etc. also attend IBIE for the knowledge and resources that will enhance their operations and improve the way they do business,” said Mike Beaty, executive vice president of Thomasville, Ga.-based Flowers Foods and IBIE committee vice chairman. “We know that many natural synergies exist between the two entities and that’s why we are excited to bring them on board as a partner.”
For more information, contact SF&WB publisher Ron Bean at email@example.com.