- MARKET TRENDS
- WEB EXCLUSIVES
- BUYER'S GUIDE
For example, the Retailer Resources section makes it easy for retailers to download high-resolution pictures of each product for store flyers and ads or locate trade articles featuring the Glastonbury, Conn., company.
The new design is made up of hand-drawn illustrations and gives consumers the feeling they are actually walking into Bakery On Main. The site also includes a detailed FAQ page, updated store locator and more user-friendly and more secure online store, as well as news stories have been brought front and center on the homepage, including major events, stories, new product releases and “the blog race,” which is a game that determines which Bakery On Main product has the most buzz going on the blogs. The site also includes a new “Community” section, which is home to product reviews, gluten-free resources, newsletters and events.
While on the site, users also can it join the company’s “Eat Better Live Better” email club, where members can receive special offers, coupons, recipes, new product announcements, news, events and more.