Slyde Effects


Slyde Effects
By Deborah Cassell
Clearly, Harold and Kumar aren’t the only ones eating at White Castle. Art definitely imitates life in the 2004 screwball comedy. In fact, this year, the Columbus, Ohio-based quick-service chain celebrates 85 years in the business. Since its start in March of 1921 in Wichita, Kan., White Castle has served more than 16 billion of its signature steam-grilled-on-a-bed-of-onions hamburgers, better known as “slyders” to members of this fast-food nation (just ask Harold and Kumar). And as the official sponsor of National Hamburger Month this May, the restaurant has several activities planned:
The 15th Annual Crave Time Cook Off: Each participant in this August event enters a unique recipe using 10 White Castle hamburgers. The winner gets a Crave Case of 30 burgers a week for one full year. Now that’s a lot of Slyders …
“By the Sackful: A Scrapbook with Recipes from 85 Years of Craving”: Recipes from past Crave Time Cook Offs are published in this new book, which now is available at www.whatyoucrave.com and www.amazon.com. Look online for 2005 recipes, including Castilla Tortilla Pie Casserole, White Castle Hash Bash, White Castle Quiche, Wrecked Castle Hot Dish and The Crave Casserole. Proceeds from sales of the book will be donated to Turkeys 4 America, a non-profit organization. Entries for future recipe books are due by July 6.
The 6th Annual Cravers Hall of Fame: Customers can submit their ultimate “Crave” story for consideration. Winners will be invited to Columbus, where they’ll be inducted into the hall of fame, along with members of rock group The Smithereens, as well as Harold and Kumar (actors John Cho and Kal Penn) themselves.
Fastest Griddle Contest: White Castle team members will compete on a regional and national level to determine who can cook and sack 30 quality burgers in the least amount of time.
For more information on White Castle’s 85th anniversary, visit www.whatyoucrave.com To share your Slyder experiences with others, visit the restaurant’s new Web site, www.truecastlestories.com.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

4/25/13 2:00 pm EDT

Food Plant of the Future: Global Food Safety Impact on Facilities

On-Demand: SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.

THE MAGAZINE

Snack Food & Wholesale Bakery Magazine

May Cover

May 2013

Take a look at the newest edition of Snack Food and Wholesale Bakery Magazine!
Table Of Contents Subscribe

Poll Question

Consumer demand for gluten-free products continues to remain strong. Does your company offer gluten-free products?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Operations Weekly

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon