Company: Soy Joy, Northridge, Calif.

Web site: www.SoyJoy.com

Introduced: March 2007

Distribution: Food, drug and mass merchandisers nationwide

Suggested Retail: $1.29 each

Product Snapshot: Soy Joy is redefining the nutrition bar category with its whole soy and dried fruit products, available in four flavors: apple, berry, mango coconut and raisin almond. Each bar is free from trans fat, hydrogenated oils, artificial sweeteners, high-fructose corn syrup, gluten, and artificial flavors, colors and preservatives. A single bar is just 130-140 calories and offers 4 g. of protein and 3 g. of fiber.

Ingredients (Mango Coconut variety): Whole Soybean Powder, raisin, butter (from milk), sugar, dried coconut, frozen eggs, maltodextrin, dried papaya, dried mango, dried pineapple, salt, natural flavors.

Company: Madhouse Munchies, Colchester, Vt.

Web site: www.MadhouseMunchies.com

Introduced: December 2006

Distribution: East Coast

Suggested Retail: $2.99-$3.49 per bag

Product Snapshot: Madhouse Munchies’ premium quarter-cut White Tortilla Chips feature natural, stone-ground corn masa, while its Blue Tortilla Chips are made with organic blue corn. Both are cooked in 100% high mono unsaturated canola oil for a light flavor and clean, crisp chip. All chips are free from saturated and trans fats and contain just 110 mg. of sodium per serving.

Ingredients (Blue Corn variety): Premium organic stone ground blue corn, high monounsaturated canola oil, salt.

Company: Pepperidge Farm, Norwalk, Conn.

Web site: www.PepperidgeFarm.com

Introduced: January

Distribution: Currently regionally distributed in Arizona, North Carolina, South Carolina, Tennessee, Georgia and Florida

Suggested Retail: $2.59 for an 18-slice, 20-oz. loaf

Product Snapshot: Whole wheat is the first ingredient in Pepperidge Farm’s Simply Delicious bread. It comes in three varieties: Soft Whole Grain White, Soft 100% Whole Wheat and Soft Honey Wheat. Each smooth-textured slice offers whole grains, fiber, calcium, Vitamin D and folic acid, and contains zero g. of trans fat and no artificial colors, flavors or bleached flour.

Ingredients (Soft Whole Grain White variety): Whole wheat flour, unbromated unbleached enriched wheat flour [flour, malted barley flour, niacin, reduced iron, thiamin mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid], water, high-fructose corn syrup, wheat gluten. Contains 2% or less of: yeast, soybean oil, oat fiber, honey, salt, nonfat milk, natural flavors, calcium sulfate, calcium propionate (to retard spoilage), butter, datem (dough conditioner), vegetable mono and diglycerides, soy lecithin, enzymes, folic acid and cholecalciferol (Vitamin D3).

Company: Frito-Lay, Plano, Texas

Web site: www.FritoLay.com, www.tostitos.com 

Introduced: October

Distribution: National

Suggested Retail: $3.49 for a 10-oz. bag

Product Snapshot: With “half the fat of regular tortilla chips” and 120 calories per 1-oz. serving, Frito-Lay’s trans fat-free Baked! Tostitos Scoops! arrive just in time for the Superbowl. And they’re perfect for dipping or “scooping.”

Ingredients: Whole corn, vegetable oil (Contains one or more of the following: corn, sunflower and/or soybean oil), and salt.