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NEW PRODUCTS

March 1, 2007

Keebler Right Bites
Company: Kellogg Co., Battle Creek, Mich.
Web site: www.KelloggCompany.com
Introduced: January
Distribution: Grocery stores nationwide
Suggested Retail: $2.89 for 4.4 oz.
Product Snapshot: For consumers seeking a satisfying, low-calorie snack, Kellogg Co. has introduced 100-calorie, single-servings of its Keebler brand fudge-dripped Grasshopper Right Bites, containing 3.5 g. of fat and 0 g. of trans fat per serving, as well as its Grahams Cinna Bites, containing 3 g. of fat and 0 g. of trans fat per serving. 100 Calorie Right Bites also are available in  Sunshine Cheez-Its, Keebler Chips Deluxe, Keebler Sandies and Keebler Fudge Shoppe Mini Fudge Stripes.
Ingredients (Cinna Bites variety): Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate [Vitamin B1], riboflavin [Vitamin B2], folid acid), sugar, vegetable oil (soybean, palm, palm kernel, partially hydrogenated soybean, cottonseed and hydrogenated cottonseed oil with TBHQ for freshness), graham flour, honey. Contains 2% or less of calcium carbonate, molasses, salt, baking soda, cinnamon, soy lecithin. Contains wheat and soy ingredients.

Kellogg’s Special K Honey Nut Cereal Bars
Company: Kellogg Co., Battle Creek, Mich.
Web site: www.Kelloggs.com
Introduced: January
Distribution: National
Suggested Retail: $2.79 for 4.6 oz.
Product Snapshot: This new cereal bar from Special K combines the great taste of nuts with a hint of honey. Each bar is 90 calories, making it a healthy option for breakfast or snacking. Other varieties include Blueberry, Chocolatey Drizzle, Peaches & Berries, Strawberry and Vanilla Crisp.
Ingredients: Cereal (rice, sugar, whole wheat, wheat gluten, malt flavoring, defatted wheat germ, salt, wheat flour, thiamin mononitrate [Vitamin B1], riboflavin [Viatmin B2], corn syrup, fructose, dextrose, sugar, dry roasted almonds, roasted peanuts (peanuts, peanut oil, TBHQ and citric acid to preserve freshness), sunflower oil with tocopherols for freshness, honey. Contains 2% or less of glycerin, sorbitol, salt, natural and artificial vanilla flavor, soy lecithin, niacinamide, soy protein isolate, nonfat dry milk, BHT to preserve freshness, pyridoxine hydrochloride (Vitamin B6).

Sunshine Cheez-It Stix
Company: Kellogg Co., Battle Creek, Mich.
Web site: www.Kelloggs.com
Introduced: January
Distribution: National
Suggested Retail: $2.89 for a 9.5-oz. box
Product Snapshot: Cracker meets chip in Sunshine’s new Cheez-It Stix, which are baked, not fried, and available in two flavors: Cheddar and White Cheddar.
Ingredients (Cheddar variety): Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid), partially hydrogenated soybean and/or cottonseed oil with TBHQ freshness, Cheddar mix (milk, cheese cultures, salt, enzymes), wheat flour, wheat gluten, salt. Contains 2% or more of modified corn starch, autolyzed yeast extract, paprika, monosodium glutamate, milk protein concentrate, cream, whey, paprika oleoresin for color, garlic, natural flavor, nonfat dry milk, hydrolyzed casein, disodium phosphate, lactic acid, disodium phosphate, lactic acid, disodium inosinate, disodium guanylate, soy lecithin. Contains wheat, milk and soy ingeredients.

Barbara’s Bakery Organic Mini Cookies
Company: Barbara’s Bakery, Inc., Petaluma, Calif.
Web site: www.BarbarasBakery.com
Introduced: January
Distribution: Available in most natural supermarkets and at select mainstream stores nationwide
Suggested Retail: $4.15-$4.39 for a five-pack box
Product Snapshot: One box of Barbara’s Bakery’s new Organic Mini Cookies contains five 100-calorie packs for portion-control-concerned consumers. The low-fat, trans fat-free cookies are available in three crunchy varieties: Ginger, Chocolate and Oatmeal. The product is certified organic by Quality Assurance International.
Ingredients (Ginger variety): Organic wheat flour, organic dehydrated cane juice, organic oats, organic unsulphured molasses, organic palm oil, organic whole eggs, organic ginger, baking soda, aluminum-free baking powder, sea salt, natural vanilla flavor. Made on equipment that also manufactures products containing peanuts, eggs, milk and tree nuts.

Herr’s Multigrain Dippers
Company: Herr Foods, Inc., Nottingham, Pa.
Web site: www.Herrs.com
Introduced: January 2007
Distribution: Regional, mainly on the East Coast
Suggested Retail: 50 cents for 1 oz.; $3.29 for 9 oz.
Product Snapshot: The rich, toasted flavor of 10 hearty grains and the wholesome goodness of sesame, poppy and caraway seeds combine to give Herr’s new Multigrain Dippers a well-rounded taste and enticing texture.
Ingredients: Yellow corn, vegetable oil (Contains one or more of the following: corn, cottonseed, partially hydrogenated soybean), toasted corn germ, salt, sugar, flax, corn flour, rye flour, soy flour, rice flour, barley flour, oat flour, poppy seeds, sesame seeds, caraway seeds, buckwheat flour and buckwheat fiber. Contains soy ingredients.

Bobo’s Oat Bars
Company: Bobo’s Oat Bars, Boulder, Colo.
Web site: www.BoboOatBars.com
Introduced: February
Distribution: National
Suggested Retail: $2.39 per bar
Product Snapshot: Moist. Chewy. All-natural. Bobo’s Oat Bars are a triple threat. Available in eight varieties — Original, Apricot, Banana, Chocolate, Coconut, Cranberry, Cinnamon Raisin and Strawberry — the mostly organic bars are 100% wheat, vegan and cholesterol- and trans fat-free.
Ingredients (Coconut variety): Organic rolled oats, organic brown rice syrup, Earth Balance (expeller-pressed natural soy, palm, canola and olive oil blend), filtered water, pure salt, natural flavor, soy protein, soy lecithin, lactic acid (non-dairy), Vitamin A palmitate and beta-carotene (color), organic sucanat (granulated cane juice), organic coconut milk, guar gum). Contains soy.

Snyder of Berlin Barbecue Rib Flavored Potato Chips
Company: Snyder of Berlin, Berlin, Pa.
Web site: www.SnyderOfBerlin.com
Introduced: January
Distribution: Regional in 15 states on the East Coast
Suggested Retail: $2.99 for a 9-oz. bag; 99 cents for a 2.5-oz. bag
Product Snapshot: Consumers who enjoy the bite of baby backs will love Snyder of Berlin’s new barbecue rib-flavored, kettle-style chips, one of several unique flavors from the innovative brand.
Ingredients: Potatoes, vegetable oil (Contains one or more of the following: peanut, cottonseed, corn, soybean and/or sunflower), sugar, tomato powder, salt, onion powder, spice and spice extractives, soy sauce (soybeans, salt and wheat), citric acid, maltodextrin, sodium diacetate, molasses, modified food starch, corn syrup solids, hydrolyzed soy protein, garlic powder, soybean oil, caramel color, beet powder, ground mustarg, annatto, natural sherry flavor. Contains peanut, soy and wheat products.

Glennys 100 Calorie Brownies and Blondies
Company: Glenn Foods, Inc., Freeport, N.Y.
Web site: www.Glennys.com
Introduced:  January
Distribution: National
Suggested Retail: $1.75-$2.00
Product Snapshot: What 75% organic snack is trans fat-free, contains just 100 calories and offers 5 g. to 7 g. of dietary fiber and 4 g. to 5 g. of protein? Glennys new 100 Calorie Brownies and Blondies. Choose from such healthful varieties as Chocolate or Peanut Butter Brownies, or Cranberry Orange, Blueberry or Regular Blondies.
Ingredients (Blondie variety): Water, organic evaporated cane juice, organic soy flour, organic whole eggs, organic chocolate chips (organic sugar, organic unsweetened chocolate, organic cocoa butter, soy lecithin), egg whites, organic butter, canola oil, organic whole wheat flour, soy fiber, natural chicory root (inulin), acacia gum, lemon juice, organic wheat gluten, arrowroot, wheat protein isolate, salt, xanthan gum, natural flavoring, leavening (sodium bicarbonate, citric acid and monocalcium phosphate), vinegar. Contains allergens — eggs, milk, soy, wheat.

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