Summer is here—finally! It’s time to hit a few golf balls and kick back. It’s also time to peruse our annual State of the Industry issues (June and July). This month, we’re covering the bakery market, which includes the bread aisle, sweet goods, cookies, bars, snack cakes, frozen baked goods, tortillas, pies and more.
The bakery market has faced numerous challenges in the past year and they show no signs of stopping. Though the economy may be emerging from a recession, commodity prices are still a major concern for every bakery and snack company we have interviewed. Still, to stay on par, bakeries and snack food manufacturers must roll out clever, innovative products that keep consumer/customer demands in mind. A few things we have learned is that consumers now want cleaner labels and more nutritious products, but such products still have to be as tasty as ever.