Gluten-free products stay hot for companies and retailers
Those with Celiac disease or an intolerance to gluten, a protein found in wheat and other grains, cannot enjoy the “regular” bread, pizza, pasta, cakes, cereal and other foods most people take for granted—not if the foods contain wheat or other grains.
Wheat is not only in foods, it can be found as a powder in candies, balloons, postage stamps and even lip balm. Such affected consumers are in luck, though, because many mainstream grocers are also stocking more things they can eat.