The maker of Oreo cookies and Cadbury chocolates, which still operates under Zurich-based Kraft Foods Europe GmbH in Europe, is buying Italy’s Vitasnella snack business from France’s Danone for an undisclosed price as part of its consolidation plans in Europe.
It says it will retain Italian production of low-fat Vitasnella biscuits, snacks and bread derivatives. Danone, which sold its global biscuit business to Kraft in 2007 but kept Vitasnella, was making the snacks under license with Kraft before deciding to sell the business. Danone will keep the Vitasnella brand for yogurt and cheese.