Proposition 37: Proposal to label genetically modified foods is defeated
California’s Proposition 37 proposed to label cereals, sodas and other products containing genetically modified ingredients. Proponents said their effort was about empowering consumers who deserve to know what's in their food. Legal scholars said the right to know contained in Proposition 37 also came with the right to sue. Advocates relied on social media and a strong grass-roots campaign in hopes of making California the first state in the nation to require a “genetically-modified” statement on the labeling of various food products, from breakfast cereals to tofu.
Still, supporters were outshone by a well-organized "no" campaign that dispensed $46 million into defeating Proposition 37 and covered California with advertising.