Rich Products Corp., Buffalo, N.Y., is ramping up its efforts to forge more meaningful and irreplaceable connections with customers with the creation of a new leadership position—senior vice president, customer experience.
Ted Rich, who has been serving as managing director of Rich’s Europe/Middle East region, has been appointed to the new post. He will be charged with taking customer relationships to a deeper level by serving as the voice of the customer within the Rich’s organization, as well as spearheading advancement of the company’s distinctive “Rich Experience” strategy, engaging with customers to gain greater insight into Rich’s performance and determine how the company can enhance the overall value it provides.