Utz Quality Foods has been around since 1921, when Bill and Salie Utz began making potato chips out of their home in Hanover, Pa. As Utz grew, it started to branch out to make other snack foods, such as pretzels and its incredible cheese balls. But what’s the secret to making these orange, bite-size, melt-in-your mouth snacks?
Utz started making cheese balls in 1990. Sam’s Club, one of its biggest customers, approached Utz and asked if it could package the cheese balls in a barrel rather than in bags. The design team came up with the plastic barrel and infamous purple label that can now be seen in many stores and have even been featured in shows like NBC’s The Office and the Alvin and the Chipmunk movies.