Sweeteners / Market Trends

General Mills adds Hershey baking products

Betty Crocker and Hershey's baking products

When you thought Betty Crocker couldn’t get sweeter, the brand is cooking up a dozen new baking products launched under a partnership with the Hershey Co. The new lineup of baking mixes and frostings offers “A Sweet for Every Style,” be it chocolate or peanut butter or other sweet treats. Betty Crocker and Hershey fans will get a chance to experience the cookie mixes, cupcake mixes and frostings made with the iconic flavors consumers know and love, including Hershey's, Reese's and Almond Joy.

"We are very excited about our continued partnership and the launch of all these new flavors," says Jared Pippin, Betty Crocker associate marketing manager. "Our consumers love the new combinations and that we have created a sweet to match the style, including favorites such as s'mores, Cookies 'n' Creme and Reese's."

Three new cupcake mixes join the line, including Betty Crocker Hershey's Chocolate, Betty Crocker Hershey's s'mores, and Betty Crocker Reese's Peanut Butter & Chocolate. They are available in a 15.4-oz. package and have a suggested retail price of $2.79.

Also included are three new cookie mixes—Betty Crocker Hershey's Chocolate Chunk, Betty Crocker Hershey's Cookies'n'Creme and Betty Crocker Reese's Peanut Butter & Chocolate Chunk. They are available in a 12.5-oz package with a suggested retail price of $2.59.

Also in the line will be six premium frostings, such as Betty Crocker Hershey's Milk Chocolate, Special Dark, Chocolate Caramel; and s'mores and Cookies'n'Creme with sprinkles; and Betty Crocker Peter Paul Almond Joy. These will be packaged in a 16-oz. tub and carry a suggested retail price of $2.59.

Source: finance.yahoo.com

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