Supplier News / Industry News

IDDBA seeks contestants for annual Cake Decorating Challenge

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The International Dairy•Deli•Bakery Association (IDDBA) will hold the 19th annual Cake Decorating Challenge at its annual Dairy-Deli-Bake Seminar and Expo, to be held June 1-3 in Denver. Three supermarket decorators will have the opportunity to create show-stopping displays that promote their artistic abilities and show off the talent and hard work that sells cakes for their companies.

Judges are seeking decorators with skills in three areas: production cakes, theme cakes and wedding cakes. On the first day of the competition, the contestants will be required to create enough production cakes to fill an 8-ft.-long bakery case. The second day, each contestant will create a custom wedding cake. On the third day, each contestant will decorate three cakes, one from each category: special occasion, IDDBA show theme and decorator’s choice.

Three contestants will receive first, second and third place trophies. IDDBA will cover transportation, lodging and meals for each contestant during the contest. It also will provide the necessary materials and tools; the contestants will be able to keep the full set of professional cake decorating tips and supplies used for the challenge.

Decorators interested in entering the competition should send a photo album of their best cakes, along with an entry form, which is available at Supermarket retailers may enter as many cake decorators as they want. The entry deadline is Feb 14.

Additional information is available at, or by calling or emailing Jessica at 608-310-5000 or

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