On-the-go, time-pressed consumers who value freshness, portability and sustainability are continuing to drive demand for products in stand-up pouches, flexible packaging and other options with easy-to-use closures. And these consumers are willing to pay more for products in packaging that satisfies these needs.
We’re starting to see these changes across the board. “Store brands are growing and changing their packaging to meet these demands,” explains Art Malcomson, director of sales and marketing, Zip-Pak, an ITW Co., Manteno, IL. “Safeway, Target and Kroger have introduced zippers on snack and cereal products. Resealability puts private-label products in the same consumer consideration mindset as national brand-name snacks.”