As most of you know, the tortilla industry has become the fastest-growing sector of the baking business, with more than $11 billion in sales last year and tortillas overtaking white sandwich bread as a food delivery platform.
One of the more-visible indicators of this growth is geographic. In the past, many people thought of tortillas as mainly a Southwestern phenomenon, and tortilla companies were located almost entirely in the Southwest. Now, there has been phenomenal growth in tortilla producers all over the country. The trend has been seen in the Midwest with the proliferation of companies in Illinois, Michigan and Ohio. But even greater growth has occurred on the East Coast. Many leading tortilla companies can now be found in Georgia, Florida, the Carolinas, the mid-Atlantic area, New England and especially in New York and New Jersey.