Better-for-you remains a key macro trend in food today, and the hottest sales activity in salty snacks neatly illustrates its potential. Simultaneously, we see various flavor trends driving growth of traditional and better-for-you snacks, each with its own set of distinct formulation and marketing tactics.
Some of the strongest growth in salty snacks today is in extruded products, with sales seeing a boost from the lighter, clean- label and/or better-for-you products made possible through extrusion technology.