Frozen snacks and appetizers go global and better-for-you: State of the Industry 2016
Bold and ethnic flavors and breakfast products breathe new life to frozen snacks and appetizers, while slight better-for-you tweaks seek to attract attention.
The frozen snacks and appetizers category is seeing growth as consumers ask for—and brands attempt to deliver—bold, international flavors to complement traditional, tried-and-true favorites. As always, millennial consumers remain vital to the success of this segment of frozen foods.
Brands are also taking small steps toward slightly improved nutritional profiles to help build appeal. Expansion into breakfast—often with protein-rich products—is likewise helping breathe new life into the freezer case.