IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, is continuing its e-commerce momentum through an alliance with Clavis Insight, the established global leader of digital shelf analysis, insights and analytics for consumer products manufacturers. The alliance means consumer packaged goods (CPG) marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share.
In order to win today’s consumer, brands need to engage with and understand the new-shopper journey across multiple platforms. For this reason, IRI and Clavis Insight have spent significant energy developing e-commerce offerings that provide CPG marketers with the most comprehensive insights into shoppers’ increasingly complicated paths to purchase.