HIPPEAS Organic Chickpea Puffs announces general manager
HIPPEAS Organic Chickpea Puffs announced the growth of its internal brand team with three significant executive level hires. Led by CPG veteran Joe Serventi, who has been appointed general manager, HIPPEAS has invested in expanding its sales force nationwide with the addition of Josh Francis as vice president of sales and Luke Ledyard as director of sales. In these roles, Serventi, Francis and Ledyard will be responsible for driving cross-channel distribution among traditional, natural and club retailers, and growing revenue in the United States.
Prior to joining HIPPEAS, Serventi served as the executive vice president of corporate development at barkTHINS, where he built out the larger organization and infrastructure while establishing the disruptive snack brand in the competitive marketplace. As a key member of the executive team, Serventi drove 775 percent revenue growth, culminating in the company’s sale to Hershey’s. Before barkTHINS, Serventi was an instrumental member of the Pirate Brands senior management team, where he revitalized the stagnant brand and quadrupled sales.