In order to bring the characteristic flavor and nutrition of Welch’s Concord and Niagara grapes to snack and bakery applications, the company formed the Welch’s Global Ingredients Group in 2014, offering single-strength juices, concentrates, purées, powders and fruit bites. The latter ingredient segment features FruitWorx inclusions.
Welch’s Global Ingredients Group recently commissioned an online survey of 300 male and female American millennials who snack regularly. When respondents were asked which factors are important in guiding their choice of snack, the three most important were taste (80 percent), nutrition and health (52 percent) and convenience (49 percent). They also said they are looking for whole food ingredients, such as whole grains (43 percent), real fruit (42 percent) and nuts (39 percent). Besides valuing real fruit, American Millennials who snack also prefer to know the origin of the fruit in their snacks. In total, 68 percent of survey respondents said it was important for them to know where the ingredients in their snacks, including the fruit, had come from.