IRI announces launch of revenue growth management enterprise suite
CPG retailers and manufacturers that work with IRI on revenue growth initiatives can accelerate sales by 1 to 5 percent
IRI announced the launch of the IRI Revenue Growth Management (RGM) Enterprise Suite, which enables CPG manufacturers to optimize pricing and promotion and accelerate sales and profit. It integrates capabilities across data, analytics, technology, people and processes to create invaluable strategic and tactical insights and recommendations. Manufacturers can set, attain and maintain pricing and trade promotion programs tailored to specific retailers, as well as achieve measurable revenue and profit growth.
“The RGM Enterprise Suite has the most in-depth reporting and comprehensive analysis, and is the only package offering Trade Planning, giving CPG companies a powerful new solution,” said Dr. Krishnakumar (KK) S. Davey, president of Strategic Analytics for IRI. “Features such as customized modeling, forecasting and prescriptive recommendations allow both midsize and large CPG companies to achieve new levels of revenue growth. Only IRI’s solution addresses end-to-end pricing and trade promotion capabilities and captures store-level impacts with precision, scale and depth.”