While select brands showed stronger-than-average performances over the past year, the overall frozen pizza category—including frozen pizzas and frozen pizza crusts/dough—has leveled off in sales. Nevertheless, frozen pizza remains a highly profitable retail segment worth over $4.6 billion.
Refrigerated take-and-bake pizza product sales took a hit, as did shelf-stable pizza crusts, while refrigerated pizza crusts and dough saw a good gain, demonstrating a strong desire for speed-scratch pizza creation at home by today’s shoppers.