The frozen appetizers and snack rolls category saw positive growth over the past year, up 1.56 percent to $2.2 billion for the 52 weeks ending April 16, 2017, per IRI, Chicago (see our State of the Industry report, “Frozen snacks and appetizers capitalize on innovations,” for complete details).
While year-over-year category growth in frozen snacks and appetizers has only been slight, some brands have made a bold entrance to the freezer case. Frito-Lay launched its Doritos Loaded product in late 2016. For the 52 weeks ending April 16, 2017, the product garnered $28.7 million in sales. The bite-sized, triangle-shaped snacks are filled with cheese and covered in a crispy Doritos-flavored crust, and Frito-Lay recently added a Jalapeño & Cheese variety.