While the core market for buns and rolls across retail and foodservice remains steadily anchored in tradition, specialized niches continue to grow, building incremental category interest—and revenue. These specialized products, which can often command a premium price point, include health and wellness, gluten-free, ethnic inspirations, upscale options and sometimes the occasional hybrid. Collectively, this makes for a lively analysis of the buns and rolls market, a category instrumental to our omnipresent American sandwich culture.