Eating has never been easier. Bars are everywhere. They’re eating up the competition. Snack bars, cookie bars, gluten-free, sugar-free, kids’ bars, granola bars and others. But what’s really inside the wrapping?
Global information firm NPD Group reports that every day, 28 million people in the U.S. eat a grab-and-go snack, accounting for billions of eating occasions each year. These buy-and-eat-within-an-hour occasions are 50% more likely to be performed while traveling or in a car, which make convenience stores a primary source for grab-and-go snacks. NPD’s snacking research also indicates that c-stores represent five times their fair share of grab-and-go snacking occasions, beating out grocery stores and even discount stores.