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Candy IndustryNew Candy ProductsChocolate Products

Mars’ 2015 Halloween Collection

Mars Chocolate North America, Hackettstown, N.J.

By Alison Soley
July 17, 2015

Mars’ Halloween Collection
Mars Chocolate North America, Hackettstown, N.J.
(908) 852-1000

This Halloween, Mars is delivering exciting new Fun Size bags, 2-To-Go packages, variety mixes, and chocolate pumpkins!

These spooky new products include:

Mars Halloween

3 MuskeFEARS Fun Size Bag

A terrifying twist on a Halloween classic, these bags offer the same delicious taste of 3 Musketeers, this time with red nougat. Fun Size is ideal for filling candy bowls, trick-or-treating, and snacking.

S.R.P.: (11 oz. bag) $2.99

 

Mars Halloween

Chocolate Variety Mixes

Last year, half of all Halloween chocolate purchasers bought Variety Bags, and consumers are seeking larger all-chocolate options with 100+ piece counts. Take a bite out of these new Chocolate Variety Mixes that scream delicious with a mix of Snickers, Twix, Milky Way, and 3 Musketeers Minis.

And for more scares, new 240-piece stand up pouches are also available with a mix of Snickers, Twix, Milky Way, and 3 Musketeers Minis.

S.R.P.: (34.7 oz., 100 piece) $10.99; (67.2 oz., 240 piece stand-up pouch) $15.99

 

Mars Halloween

Snickers Pumpkins and Twix Ghosts 2-To-Go’s

Now, candy shoppers can be twice as spooked with the returning favorites — Snickers Pumpkins and Twix Ghosts 2-To-Go’s! These festive shapes are sure to please any crowd.

S.R.P.: $1.99

 

Mars Halloween

Snickers XScream Fun Size Bag

This new variant removes the nougat and packs it with more of what consumers love about Snickers — peanuts and caramel covered in delicious milk chocolate. The convenient Fun Size is ideal for filling candy bowls, snacking and trick-or-treating.

S.R.P.: (10.5 oz) $2.99

 

Mars Halloween

Twix Harvest Minis

Ideal for filling candy bowls and snacking, new Twix Harvest Minis are festively wrapped to last the entire season. Twix is a top-10 selling brand for Halloween.

S.R.P.: $2.99

KEYWORDS: 3 Musketeers Halloween candy Mars seasonal candy Snickers TWIX

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Alison Soley is a Candy Industry Magazine editorial intern.

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