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VIDEO: Crafting a Super Bowl commercial with Andrew Spencer of Lindt USA

Spencer discusses the inspiration behind the ad, and more.

Lindt to debut first-ever in-game advertisement during the Big Game — courtesy of: Lindt

Candy Industry Multimedia Specialist Brett Parker recently sat down with Andrew Spencer, marketing director, Lindt USA, to discuss a TV commercial the company produced for airing during Super Bowl 58.

In this exclusive interview, Spencer discusses the inspiration behind the ad, the most difficult part of this creative process, the essential elements that had to be present in the content of the commercial, and important marketing lessons learned during the experience.

View the video by clicking here.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.