That's it. adds two fiber-forward snacks to line The granola and fruit bars will begin rolling out nationwide starting mid-March. SF&WB Staff February 26, 2026 The new products are made with no added sugar or artificial sweeteners, and contain no artificial flavors, colors, or dyes.Read More
That's it. releases annual Snacking Trends Report Sixty-four percent of Americans are now actively seeking fiber. SF&WB Staff January 5, 2026 As food industry trends have seen ample shifts in the past year, the report shows how Americans are snacking and shopping.Read More
State of the Industry 2025: Snack bars offer nutritious ingredients Consumer preferences are skewing towards convenient bars offering improved nutritional profiles. Liz Parker Kuhn June 25, 2025 Consumers are searching for protein-packed, better-for-you snack bar options.Read More
Video: That's it. speaks on vegan candy trends The brand's truffles are free from the top 12 allergens, and use only three ingredients. Liz Parker Kuhn June 2, 2025 There has been an increasing demand for variety and creativity in vegan candy flavors.Read More
That's it. launches Organic Fruit Crunchables The clean-label toddler snack is made with 100% real whole fruit. SF&WB Staff April 10, 2025 That’s it. is shaking up the toddler aisle with the nationwide launch of Organic Fruit Crunchables, now available in Walmart stores across the U.S. Read More
That's it. debuts dark chocolate truffles The sweet treats are available at select Costco locations. Candy Industry Staff February 12, 2025 The vegan truffles are crafted with just 4-5 organic ingredients, including 60% cacao. Read More
That’s it. brings Organic Energy Mini Fruit Bars to Costco The producer’s line of compact snack bars can be found in select Northwest stores. SF&WB Staff January 20, 2025 The simple-ingredient snack maker will offer its 15-count variety pack in select Costco locations throughout the Northwest part of the U.S.Read More
Fun Friday: Gigantic Pop-Tart, Sun-Maid partnership, That's it. fruit goals, 5 gum + Zedd pop-up rave, Laffy Taffy stats How does one cook a Pop-Tart that's 73x the normal size? Liz Parker Kuhn August 9, 2024 This week's Fun Friday includes a Pop-Tarts Party Pastry, Sun-Maid's partnership with learning website ABCmouse, That's it. surpasses its fruit servings goal, and Zedd and 5 gum partner to host a bodega rave in NYC.Read More
That's it. to surpass goal of delivering 200 million fruit servings The company will surpass its goal before the end of this year. Liz Parker Kuhn August 8, 2024 Last year, the company delivered 150 million fruit servings, and it is already at that point now, with several months remaining in the year.Read More
Olli Salumeria, That's it. partner on meat, fruit snack packs The new lineup is available in four varieties. Sammy Bredar June 20, 2024 Olli Salumeria and That's it. Fruit Bars bring new snack packs to retaill.Read More