The new flavor aims to blend the indulgent, savory depth of truffle with White Cheddar, delivering an elevated twist on everyday functional snacking, the company notes.
Alter Eco has debuted a limited-edition holiday-themed line including Peppermint Crème Truffle, Salted Caramel Truffles, and Organic Dark Chocolate Assorted Truffles.
Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.