Brazi Bites kicks off second year of Latino Entrepreneur Accelerator Program

The brand is bringing back its initiative awarding grants to promising business leaders.

Brazi Bites (a company specializing in Latin-inspired, better-for-you, naturally gluten-free foods) has announced the launch of the second year of its Latino Entrepreneur Accelerator Program ahead of Latin Heritage Month. Following the success of 2022’s inaugural Program, Co-Founder and CMO Junea Rocha is out to make this year’s program even bigger, giving entrepreneurs a chance to win a $10,000 business grant, a 12-week long mentorship, and aid of strategic partners across various business disciplines (including legal, public relations, creative, and more) at a value of $66,500.

Over the past 15 years, Latinos have created companies faster than any other demographic in the U.S. However, according to the Graduate School of Stanford Business, Latino business owners still face several challenges that make it difficult to find success at the most critical time of their journey, including a lack of access to capital and struggles with securing corporate and government contracts. Based on the mentorship that inaugural winner, Jessica Vicionte of La Porteña Foods, received during last year’s program and the substantial interest from Latino businesses, Rocha reportedly is committed to doubling down this year on uplifting and supporting deserving entrepreneurs. By leveraging her relationships and experience, she hopes to connect them with the right partners for counsel and guidance.

“Over the last decade we have built a network of industry experts around us that has been a crucial part of building Brazi Bites,” says Rocha. “Access to credible and knowledgeable experts is often beyond the reach of early-stage entrepreneurs, yet they can offer invaluable insights in order to strategically and sustainably scale. I’m thrilled to offer this year’s Accelerator Program winner access to our incredible partners.”

“It has been a privilege working hand-in-hand with Junea and the Brazi Bites team as the inaugural Program winner,” says Vicionte. “With their guidance and mentorship, La Porteña has made tremendous progress over the last few months to strategically scale, including gaining distribution in several new retailers, bringing on a new distributor partner, and securing a meeting with a national retailer. The program pushed me to work through some important questions, and I’m very grateful for the opportunity.”

Accepting applications from September 15 through October 27, this year’s Latino Entrepreneur Accelerator Program winner will receive:

$10,000 business grant
12-week tailored mentorship with Rocha and her team, which includes one-on-one coaching, workshops, alignment on business objectives, and more
Public relations and influencer support from Rachel Kay Public Relations, A FINN Partners Company, totaling $25,000
Digital marketing and content creation support from SRW, totaling $25,000
R&D support from Culinex, totaling $10,000
Branding consultation from Hughes Brand Mix, totaling $5,000
Legal counsel from DWT, totaling $1,500

Three finalists will also be awarded a profile feature on Brazi Bites’ website, alongside social, email, and press exposure. The winner and finalists will be announced in January 2024, with the grant disbursement and mentorship to follow in February 2024.

For more information on the program and how to apply, visit brazibites.com/leap.