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Hershey unveils spooky slate of Halloween treats

The 2025 mixture of items features a blend of chocolate and non-chocolate items.

Back of Peanuts Reese's Miniatures candies — Courtesy of The Hershey Co.

The Hershey Co. has announced its newest lineup of treats for Halloween 2025, including character collaborations, wrapped in themed packaging suitable for handing out to trick-or-treaters.

The roster of seasonal items includes a mix of new and returning items, including:

A nostalgic collaboration with Peanuts, celebrating the animated classic It's the Great Pumpkin, Charlie Brown, with Reese’s Pumpkins and Reese’s Miniatures featuring Charlie Brown and the rest of the gang.
A new spooky shape from the Kit Kat brand, Kit Kat Counts, is available in snack and jumbo size assortment bags to encourage sharing.
The Hershey’s Cookies ‘n’ Crème Harry Potter Magical Friends Collection includes characters like Hedwig, Dobby, Buckbeak, and Fawkes.
Shaq-A-Licious XL Gummies: These feature original flavors and faces in new individual wrappers just in time to dish out on Halloween

"Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year," notes Katie DeCapria, senior manager for Halloween with Hershey. "This season, we elevated those signature brands and created treats like Reese’s Mini Pumpkins and Kit Kat Counts in convenient, shareable packaging, making it easier for everyone to enjoy and celebrate together."

The company has also unveiled new assortments of snack-size items, in packs ranging from 30- to 60-count options:

Halloween Lovers—Snack Size Kit Kat Witch's Brew, Counts, Ghost Toast, and Milk Chocolate Assortment (60 ct): The multi-pack includes marshmallow-flavored Kit Kat Witch’s Brew, classic Kit Kat flavor in the new Counts shape, and cinnamon-flavored Ghost Toast.
Snack Size Kit Kat Counts and Reese’s Bats (30 ct): The pack consists of Kit Kat Count shapes with the specially shaped Reese’s Bats.
Caramel Lovers—Reese’s Caramel Cup, Reese’s Take 5, Milk Duds, Rolo, and Payday (35 ct): This multi-bag includes a mix of caramelly Hershey treats.
Twizzler Lovers—Snack Size Cherry PULL 'N' PEEL, Strawberry Twists, and Rainbow Twists (60 ct: This package includes a mix of flavors and formats from the company’s brand of twists.
Snack Size Twizzlers Strawberry Twists, Hershey’s Milk Chocolate, Jolly Rancher Mini Gummies, and Hershey’s Cookies N' Creme (35 ct): The pack contains a mix of the company’s chocolate and fruity treats.

Additionally, the company’s Halloween lineup includes new pouches for on-the-go snacking and sharing:

Reese’s Mini Pumpkins Unwrapped: These tiny bites put the brand’s familiar combination of creamy peanut butter and milk chocolate in a smaller, easily poppable item.
Twizzlers Ghosts: These confections put the brand’s fruity flavor into haunting shapes.
Jolly Rancher Gummies Trickies: These candies come in different colors and flavors, but the two don’t always match up with what snackers might expect.
Hershey’s Nuggets Pumpkin Spice Latte: The first fall flavor in six years for the company, the items feature pumpkin spice latte crème wrapped in a milk chocolate shell.
Cadbury Caramello Miniatures: These feature smooth caramel wrapped in creamy milk chocolate
Cadbury Mini Harvest Handfuls: These are smooth milk chocolate candies coated in a crisp sugar shell.

Hershey is also offering savory options in the form of SkinnyPop and Pirate’s Booty Halloween-themed multi-packs.