BonBon Swedish Candy Co. debuts chocolate bar
The treat aims to expand the brand beyond gummies.
As Swedish candy culture continues its rise across the U.S.—from pick-and-mix rituals to a growing fascination with Scandinavian sweets—BonBon Swedish Candy Co., the brand that reportedly helped pioneer the movement, has announced a major milestone: the launch of its first-ever chocolate bar.
Taking years to develop, BonBon's new Chocolate Wafer Bar expands the brand's world beyond gummies and into the textured side of Swedish chocolate culture. While Americans have fallen for sweet and sour candies, wafer-based chocolate snacks have long been a part of everyday life in Sweden—enjoyed casually, often, and without occasion, the brand notes.
Chocolate Wafer Bar is reportedly crisp and light, built with delicate layers of wafer and thin ribbons of chocolate.
"We obsessed over every layer of our chocolate bar. It's about crunch, balance, and that perfect bite that makes you smile—then reach for another," says Selim Adira, co-founder and chief product officer of BonBon Swedish Candy Co.
"In Sweden, chocolate is a part of everyday life," adds Leo Schaltz, co-founder and CEO of BonBon Swedish Candy Co. "This Chocolate Wafer Bar is our love letter to that daily ritual—and an invitation for American candy lovers to experience a different kind of chocolate joy."
BonBon's Chocolate Wafer Bar joins its growing lineup of BonBon Originals, the brand's private-label packaged confections now found in thousands of stores globally. Chocolate Wafer Bar is now available online at bonbonnyc.com and at select retailers nationwide.
Related: Swedish brand CandyKing celebrates U.S. store debut
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