The new hire has been active within the industry, serving on various NCA committees over the past several years, and was inducted into the NCSA Candy Hall of Fame in 2019.
The National Honey Board's VP of marketing speaks on how the ingredient is functional, recognizable, and lessens "guilt," which is important in the confectionery landscape.
The company is expanding its digital marketplace and catering access to increase consumer touchpoints, strengthen unit economics, and support data-driven growth.