The new outpost aims to offer guests and locals a one-of-a-kind experience filled with whimsical design, candy-inspired gifts, and a selection of sweets from around the world.
Following the completion of this transaction, the Ghandour and El Shaar families are no longer involved in the ownership, management, or operations of the company or its activities.
Consumer expectations for plant-based are now non-negotiable: taste and texture must be identical to traditional products, not just "good for vegan," the brand's co-founder says.
Plant-based candy is now mainstream, driven by consumer demand for plant-based, clean-label indulgences that match their values, the brand's founder says.