Better-For-You Confections

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The launch follows the FDA’s clarification that tagatose no longer needs to be declared as an added ingredient, expanding formulation opportunities for tagatose in reduced-sugar foods and beverages.

Each drop is wrapped in a poppable shell colored with natural dyes from radish, turmeric, beet, and spirulina.

Better-for-you candy products are no longer getting a free pass on texture, flavor, or eating experience.

Launched three years ago by Katie Lefkowitz, the candy brand is reimagining chocolate with products that are better for you without asking consumers to compromise on taste, it says.

The launch also marks the beginning of Project Squircle, a new creative moment from the brand's co-owner and chief creative officer, YouTube creator Ryan Trahan.

The brand is bringing back its LTO holiday packaging for its Dark Chocolate Coconut Bars and Peanut Butter Cups.

The new candy is available in Peach and Purpleberry flavors, and has only 3 g of sugar per 50 g bag.

The multi-pack includes a selection of the brand's organic candies, such as Sour Littles, Giggles, and Chewys.

The company uses natural ingredients to create colors without using artificial dyes or additives.

The co-founder/CEO explains making candy with cleaner ingredients, the biggest challenge of creating the product, and how other candy companies can offer healthier options and processes.