Thom King

Reduced-sugar confectionery enters a new era

Today's consumers want candy products to align better with modern wellness goals.

Thom King

June 1, 2026

Better-for-you candy products are no longer getting a free pass on texture, flavor, or eating experience.

Fruit chews reveal the next frontier in no-sugar-added confections

Fruit chews can lead no-sugar-added candy frontier

Consumers are starting to show gummy fatigue, and formulators are hearing them.

Thom King

December 5, 2025

The confection offers indulgence, functionality, and label optics that resonate with today’s consumers—without the technical headaches that often plague sugar-reduced gummies.

Icon Foods cracks code on reduced-sugar formulation

Allulose, stevia, monk fruit, isomalt, and more can lower sugar content.

Thom King

July 3, 2025

Today’s consumers want balance: candy options that are clean, functional, low in sugar, and still indulgent enough to scratch that sweet tooth itch.

Assortment of different snack bars on table

Formulating BFY bars is a sweet science: Icon Foods

The company’s chief innovation officer offers tips on crafting treats in the GLP-1 era.

Thom King

June 24, 2025

With consumers more concerned about snacking healthfully than ever, coming up with the right recipe can be challenging.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

Thom King

ARTICLES

Reduced-sugar confectionery enters a new era

Fruit chews can lead no-sugar-added candy frontier

Icon Foods cracks code on reduced-sugar formulation

Formulating BFY bars is a sweet science: Icon Foods

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