Better-For-You Confections

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Taste Tomorrow Ventures has revealed its investment in Better Sour, a globally inspired sour gummy candy brand, founded by entrepreneurs Bella Hughes and Semira Nikou.

The brand's 20-year-old founder unveiled Sour Lollipops with Vitamin C, Sour Zaffi Taffy, and more at the conference.

The candy brand is launching its first individually wrapped product in three flavors with cream-filled centers.

Hormbles Chormbles, a BFY candy brand, has launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars.

Dorosin and Hahn discuss the decision to bring back SweetChews with new flavors, the challenges of putting cinnamon into a gummy snack, and how to create a healthy candy product without sacrificing taste.

After years of R&D, SmartSweets is cracking the code on a low-sugar chew and officially entering the cinnamon category.

The cups feature creamy peanut butter filling on top nestled in a thin dark chocolate shell. 

A spokesperson from Givaudan reveals how brands can establish the best flavors for reduced-sugar solutions and sweeteners.

Better Sour's new product will roll out in major retailers this fall ahead of the film's release on November 27, with national media coverage and launch events.

Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.