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New Snack and Bakery Products

FiberOne Ready-to-Eat Muffins

January 19, 2009


Company: General Mills, Inc., Minneapolis
Web site: www.fiberone.com
Introduced: October 2008
Distribution: National
Suggested Retail: $3.99 for a four-pack carton; $7.99 for a 12-piece, club-pack box
Product Snapshot: FiberOne ready-to-eat muffins provide 28% of the daily value of fiber, plus 8 g. of whole grain per serving and are available in Wild Blueberry & Oats, Banana Chocolate Chip, Mixed Fruit, Nuts & Honey and Apple Cinnamon Bun varieties.
Ingredients (Blueberry): Wheat flour (whole grain wheat flour, enriched bleached wheat flour [niacin, iron, thiamine mononitrate, riboflavin, folic acid]), water, sugar, eggs, blueberries, inulin (natural chicory fiber), apples, soy oil, invert sugar, oats, oat fiber, modified corn starch, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), natural and artificial flavor, whey, potassium sorbate (preservative), emulsifiers (mono and diglycerides, sodium stearoyl lactylate), salt, wheat gluten, glucose syrup, dextrose, fiber (rice, carrot and/or apple), gum blend (xanthan, guar), nut blend (almonds, cashews, coconut, macadamias, walnuts). Topping: low-fat granola (whole oats, whole grain wheat, sugar, corn syrup, rice, almonds, molasses, modified corn starch, high-fructose corn syrup, palm oil, salt, cinnamon, non-fat dry milk, natural and artificial flavor, polyglycerol esters of mono and diglycerides, malt flavor. Contains: wheat, eggs, milk, soy, almonds, cashews, coconut, macadamias, walnuts.

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