- MARKET TRENDS
- WEB EXCLUSIVES
- BUYER'S GUIDE
Company: Balance Bar, Valhalla, N.Y.
Introduced: August 2011
Distribution: New York, Southwest
Suggested Retail: $1.69 for a 1.16-oz. bar
Product Snapshot: Nimble by Balance Bar is an energy, beauty and nutrition bar all in one. Based on the same 40-30-30 ratio of carbohydrates, protein and fat as other Balance bars, nimble is made with Truvia sweetener, FloraGLO Lutein and beta-carotene for the skin. Each bar contains just 120 calories and provides fiber, protein, calcium, vitamin B6, iron and folate. They come in Peanut Butter and Yogurt Orange Swirl options.
Ingredients (Yogurt Orange Swirl): Protein blend (calcium caseinate, whey protein isolate, whey protein concentrate), inulin/oligofructose, glycerin, brown rice syrup, sugar, water, palm kernel and palm oil, canola oil. Contains less than 2% of the following: natural flavor, lemon powder, dry non-fat yogurt, soy lecithin, salt, citric acid, rebiana (stevia leaf extract), lutein, milk fat.